Thanks to the Avengers movie this summer, a lot of characters are doing pretty well for themselves. Hulk has been rejuvenated as a film franchise; Black Widow has generated enough attention to warrant getting her own movie. But the biggest star to come out of the Avengers had under a minute of screen time: I’m talking about Thanos.
The last time I remember Thanos being this popular was during the whole Infinity Gauntlet era of the early 1990s. It may have been almost twenty years since he’s been relevant, but a film series will do that for you.