With DC’s major relaunch getting closer every day, more news about their plans to support this initiative are being revealed. One of the strategies is to use television commercials to promote the line.
This isn’t the first time that comics turned to television commercials to promote comic books. Marvel regularly had commercials for their GI Joe comic book during the 1980s.
I would assume that these were produced by Marvel Productions/Sunbow Productions. Basically, this looks like Marvel and Hasbro were taking advantage of the synergy between Marvel’s publishing and animation divisions.
Anyway, this is not the first time DC produced a television commercial. Thanks to YouTube, I found this gem from 1993:
What is most interesting about this commercial is that the lesser characters get a lot of screen time. Darkstars, Deathstroke the Terminator, Mongul and the yellow ring wielding Guy Gardner all make their television debut. You can really tell this commercial is from the 1990s by the “hottest babes” sequence.
Also, did you notice that Lobo was featured the longest, as well as the only animated and speaking character in the commercial? Granted it was 1993. Death of Superman and Batman’s Knightfall were in full force, but was Lobo the best choice to be the public face of DC?
There are a few variations of this commercial on YouTube, with different stores being advertised at the end. I would assume DC allowed retailers to customize the commercial for their markets.
Any way, lets hope that DC’s new commercials help get the message that comics are awesome out to the masses.