So What Does Pushing Back GI Joe Retaliation Mean?

This week it was announced that the next installment in Hasbro/Paramount’s GI Joe saga, GI Joe Retaliation, will be pushed back from its release date of June 29 to March 2013. Why would they do that, being that they’ve started the marketing push for the film.

I don’t know, but there are various rumors floating around. The party line has been that they needed more time to properly convert the film into 3D. Certainly the success of the Avengers reminds us that there is a boat load of money up for grabs.For me that’s a valid enough excuse.

There’s also a rumor floating around that Hasbro/Paramount wasn’t very happy with the poor reception of Battleship (a film adaptation that I still shake my head at) and somehow this is in response to it. I don’t buy that at all. Battleship was doomed from the start, as it was a very hard sell. Retaliation on the other hand is a property that already has a large audience, and the fact that this sequel looked so much better than the original just from comparing the trailers alone, this seemed like a can’t miss.

Even look at the movie schedule. Retaliation would have had a strong opening weekend and week. The biggest movie the previous weekend will probably be Brave, which I assume would skew a more family audience. The next similar film is Amazing Spider-Man, which comes out the next week. That could draw some of the Retaliation audience, but with it being released for the Fourth of July midweek, there’s more than enough moviegoers for every one.

Then there’s the ever crazy rumor that they are re-shooting scenes and weren’t happy with the results of the original film. I don’t know about that.

The rescheduling of this film also is going to throw off next year’s Wrestlemania. The Rock is scheduled to be at that event, so he’s going to have to promote both the biggest WWE show of the year and a new movie release. Eep.

I guess I’ll have to watch the original GI Joe cartoon movie instead.

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